McDonald's Canada Invests $1 Billion in Brand Transformation

McDonald's MCD Canada today announced it is investing approximately $1 billion to undertake its biggest store-by-store brand transformation in the company's 44-year Canadian history. The company is placing unparalleled focus on re-invigorating the look, feel and function of the majority of its more than 1,400 restaurants across the country. In front of the counter, McDonald's Canada is focused on creating more inviting and relevant restaurant environments, while behind the counter, its emphasis is on building infrastructure to facilitate continued menu evolution and enhancing the customer experience across multiple touch points.