Global 3D and visual technology licensor RealD Inc. RLD and UME
International Cineplex announced today an agreement to install RealD 3D
technology on an additional 50 cinema screens across UME International
Cineplex's Northern China locations. Combined with the 50 current RealD 3D
installations at UME International Cineplex's Southern China locations, UME
International Cineplex will have a total of 100 RealD 3D equipped screens
across its circuit. Under the terms of the expanded agreement, RealD becomes
the exclusive circuit wide 3D technology provider for UME International
Cineplex. Installations of RealD 3D technology at UME International Cineplex's
Northern China locations have already begun.
“Currently, the world's brightest 3D projection technology is provided by
RealD. UME International Cineplex Group will exclusively use the latest 3D
technology of RealD. Among Chinese moviegoers, there is a tremendous demand
for 3D movies, and there are more and more 3D movies being made and released.
I believe RealD will have great prospects in China,” said See-Yuen Ng, founder
and chairman of UME International Cineplex.
“It is exciting to see UME's continued development in the China cinema market
and RealD is honored to be a part of it,” said Edman Chan, RealD's Vice
President and General Manager, Cinema, Asia Pacific. “Together, we will
deliver the bright, lifelike and immersive visual experience for the viewing
audience that has become synonymous with RealD 3D.”
Since opening their first cinema in 2002, UME International Cineplex has been
dedicated to delivering the ultimate movie experience to Chinese audiences. By
the end of 2013, UME International Cineplex expects to be operating 22
cinemas, 253 screens and 31,700 seats, with box office revenues estimated to
exceed 600 million RMB.
RealD 3D is currently available on approximately 1,300 cinema screens in China
with future commitments for approximately 1,000 additional installations for a
total of approximately 2,300 screens.
The world's most widely used 3D cinema technology, RealD 3D is installed in
approximately 23,500 auditoriums by approximately 1,000 exhibitors in 74
countries around the world (as of June 30, 2013).
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