Which Companies Stand to Gain from the Super Bowl: Pre-Game Winners to Watch

With more than $1.8 billion spent on ads yearly, $4 million per 30-second ad and 110 U.S. audience members, Super Bowl teams aren't the only that stand to gain fame and fortune from the Super Bowl XLVIII*. Multi-million dollar giants are hoping that their expensive spotlights will pay off too. Here are companies to watch as they earn pre-game awards. Longest total ad run time – Anheuser-Busch InBev (NYSE: BUD ) Run time: three 30-second ads and two 60-second ads

Game plan: While most companies already consider purchasing a 30-second ad a splurge, this icon set a new bar by running five ads (three for Bud Light and two for Budweiser) for a grand total of three and a half minutes.

Bud Light will take the spotlight with celebrities-infused ads, a new tagline and a new aluminum bottle. Not to be outdone by Budweiser, which will honor Afghanistan soldiers and bring back a crowd favorite: Clydesdale. Their investment pays off time and time again. BUD shares have soared an average of 6% each of the last three Februarys. Estimated cost: $28 million Room for growth: The company has been continuously expanding over the last several years through acquisitions and will likely see increased sales due to their extensive advertising. Be on the lookout for price gains and higher dividends. Most innovative sales pitch – H&M

Run time: one 30-second ad Game plan: Believe it or not, David Beckham isn't the most interesting part about this company's approach. If you're a proud owner of a Samsung smart TV, you can buy products directly from the ad using the Delivery Agent software. Estimated cost: $4 million

Room for growth: Never underestimate the power of David Beckham. He helped raise sales to £777.6m from £718.5m in the past year alone. Newcomer – Chobani

Run time: 30-second ad + Game plan: Firsts are all around for this company. Not only will this be its first Super Bowl appearance, but this will also be the launch of a new marketing campaign. Stay tuned to see if this company will give Dannon's Oikos a run for its money.

Estimated cost: $4 million +

Old-timer – H. J. Heinz Co.

Run time: one 30-second ad Game plan: This company finally returned to the Super Bowl advertising circle after a 16 year absence. The ad's aim is to take the audience on a trip down their own Heinz memory lanes – savoring the good tastes and the good times. Estimated cost: $4 million

Small player, big stage – Squarespace

Run time: one 30-second ad Game plan: The first timer's creative approach has been kept well under wraps. However, this website-building platform did release a teaser ad to keep us guessing. Estimated cost: $4 million

Has the most to prove – SodaStream International (NASDAQ: SODA )

Run time: one 30-second ad Game plan: After last year's controversial ad, this company has decided to play it slighter safer with a theme of “better bubbles made by you”. Don't be fooled; Scarlett Johansson's participation will surely make a memorable impression. Estimated cost: $4 million

Winner without even playing - Domino's Pizza (NYSE: DPZ )

Run time: none Game Plan: Sit back and relax. On this game day, Domino's anticipates to deliver more than 11 million pizza slices and 3 million chicken wings nationwide. That's an 80 percent overall increase from a typical Sunday even without spending a dime on ads. Digital orders will surely see a boost of about 30 percent as well. Estimated cost: none

Domino's also expects to see a 30 percent increase in digital orders over a typical Sunday. Super Bowl veterans – it's a tie after seven consecutive years of ads Audi of America (Volkswagen) (NASDAQ: VLKAY )

Run time: one 60-second ad Game plan: The new Audi A3 will be the focal point. In terms of implementation, the element of surprise remains. Estimated cost: $8 million

Hyundai Motor America (NASDAQ: HYMLF )

Run time: to be determined Game plan: It's as secretive as Audi. Perhaps, last year's “Team” and “Stuck” will make another appearance. Estimated cost: $4 million +

Favorite rivalry Coca-Cola Enterprises (NYSE: CCE )

Run-time: to be determined Game plan: After Coca-Cola showed some glimpses of its ads, you can expect a celebration for the ages. In fact, Jonathan Mildenhall, VP for global advertising strategy and content excellence, told MarketingWeek that the year's ads “would be all about celebrating 'American society' and Coca-Cola's role within it." Estimated cost: $4 million +

Pepsi Co. Beverage (NYSE: PEP )

Run-time: two 30-second ads Game plan: Different Pepsi varieties will team up to showcase Pepsi's role as an NFL sponsor this year. Estimated cost: $8 million

*This data is courtesy of Mashable.com .