Mobile TeleSystems PJSC MBT and Vodafone VOD announced that they have agreed to extend their strategic partner market agreement and expand the scope of it in Ukraine, signifying a deeper relationship between the two companies in the country. Under the new partnership, the companies will roll out 3G and develop a number of new services in the market using the Vodafone brand in the Ukraine.
Both companies have been working together since the original partner market agreement was signed in 2008. Under this agreement, MTS has gained exclusive access to a range of products, services and devices from Vodafone for both consumer and corporate markets. It has also helped MTS leverage Vodafone's expertise in marketing and deployment of new technologies. This new agreement builds on and develops this long-standing partnership.
Vasyl Latsanych, MTS Vice President for Marketing, remarked, "Since MTS and Vodafone began our partnership, MTS has drawn on Vodafone support for a number of key strategic initiatives, including the introduction of data services throughout our markets. Now, with the emergence of 3G, is right time to deepen our partnership with Vodafone to take advantage of growth opportunities in the Ukrainian telecommunications market."
Headquartered in Kiev, MTS
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