Puma Set to Receive a Boost With Kylie Jenner Deal

Puma PUM is set to receive a big boost with its latest deal with Kylie Jenner. Key Adidas ADDYY endorser Kanye West has publicly displayed his frustration with Jenner's new deal with the rival German brand.

The Kardashian family has certainly played a role in influencing on Adidas' comeback, from fashion trendsetters Kylie Jenner and Kanye West, helping boost company sales and bringing the brand back in the fashion world. Adidas stock has more than doubled in the past year.

Kylie Jenners new deal with Puma will bring a lot of new attention to the brand, which could certainly see a big jump in sales considering Jenner's massive following that copies her every move.

Puma's stock is up 15.5% YTD.