Google To Bid For Twitter? That's The Latest Rumor Moving The Stock

Twitter Inc TWTR was trading higher by nearly 4 percent Monday morning on yet another report the company is close to selling itself.

Bloomberg, citing "a person familiar with the arrangement," reported that Alphabet Inc GOOG's Google unit is working with financial advisers with Lazard to explore a bid for the social media company.

Google and Twitter already have a working relationship in which Twitter agreed to integrate its content inside of Google's search reuslts. Meanwhile, Google dabbled in the social media space in the past and its Google Plus initiative failed to take off as some had hoped.

Related Link: Here Is Every Twitter Takeover Rumor Of 2016

A Recode report took a look at what a Google acquisition of Twitter would mean. Recode pointed out that Google likely acknowledged it lost in the social media space and its co-founder Larry Page may have also concluded that "the company's future is not in this direction."

By working with Lazard, Google appears to be evaluating its options and hasn't officially indicated it will present a bid to buy Twitter. The move does suggest that Google is evaluating its options at a time when other potential bidders have been reported to be doing the same.

Bloomberg's source also said Twitter tapped Goldman Sachs and Allen & Co advisers to solicit potential buyers after receiving interest from salesforce.com, inc. CRM.

The stock was up about 3.6 percent at $23.89.