Does CES Or E3 Move Gaming Stocks?

The Consumer Electronics Show for 2017 organized by the Consumer Technology Association in Las Vegas is set to kick off and is scheduled for January 5–8. A few months later, there is the E3 event, or the Electronic Entertainment Expo, scheduled to be held in Los Angeles on June 13–15. E3 is organized by the Entertainment Software Association and is touted as a must-attend event where the future of video games is debuted, showcased and experienced.

Both events evince interest from several areas, including government officials, representatives of buying organizations, senior-level executives, industry professionals media, analyst and exhibitors. At CES, products and services from 20 product categories — ranging from 3D printing to robotics to sensors — are exhibited.

Now, do these events have an impact on the stocks of gaming software and console makers? Notable stocks within the space likely to be impacted include:

Activision Blizzard, Inc. ATVI.
Electronic Arts Inc. EA.
Take-Two Interactive Software, Inc. TTWO.
Microsoft Corporation MSFT.
Sony Corp (ADR) SNE.

A Look Back

This year, CES was held between January 6 and 9, while E3 happened June 14–16.

Benzinga looked at how these stocks fared in the run up to the event, during the event and a week following the event. Here are our findings:

It is important to note, however, that a year's worth of information cannot accurately provide enough data to draw definitive conclusions on stock movements and motivations, nor is it enough to accurately predict future events as it does not take into account extraneous factors outside of the expos, which may also have a bearing on the stocks' performances.

That being said, most video game software and console makers seem to benefit more from the E3 expo than the CES.