According to Gadfly's Shelly Banjo, the list of vacant chief financial officer positions merely adds to the roughly one-fifth of U.S. retailers that appointed a new chief financial officer in 2015 — 5 percentage points higher than all the other industries.
What's In A Name?
Finally, Banjo also highlighted another key trend: Retailers are looking outside the retail sector for their main finance gurus. For example, Tiffany & Co. TIF's CFO Mark Erceg is a railroad veteran and Ralph Lauren Corp RL's CFO Jane Nielsen spent more than a decade at a food and beverage company.Throughout 2016, the CFO turnover rate for retailers was 17.4 percent — 2 percentage points higher than 15.4 percent for all other industries.
Banjo suggested this trend is merely a sign of the "rapidly changing retail industry" due to changing consumer behavior, which demands new strategies from executives.
Consider that two decades ago the job of a retail CFO was to:
- Build new stores.
- Watch the company's stock price.
- Boost sales at new stores.
- Watch the stock rise some more.
- Repeat.
These days, a retail CFO is expected to:
- Boost e-commerce sales.
- Close stores.
- Help plan a turnaround.
- Slim down corporate structures.
- Still keep up with the old tasks.
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