Amazon Vs. Walmart: Who Wins A Head-To-Head Price Battle?

Wal-Mart Stores Inc WMT and Amazon.com, Inc. AMZN share a common goal in their customer approach: providing products at the lowests. 

But which retailer is really delivering on that promise?

A new study from LendEDU compiled a list of 50 products from both retailers and did a cross-comparison analysis to see which retailer saves shoppers more money.

The product list was split into five different categories: Home Goods, Kitchen/Home Appliances, Technology and Entertainment, Food & Beverages and Miscellaneous Items.

Amazon was found to be more expensive than Walmart in four of the five categories, while scoring a notable victory in the food and beverages category — where its products were found to be 22.51 percent cheaper.

This statistic suggests that Amazon may be succeeding in its attempt to beat out Walmart by bringing a traditionally physical shopping experience to a much more convenient online setting.

Key Findings

• The highest price disparity that favored Walmart was in home goods where, on average, the retailer was 33.6 percent cheaper than Amazon.
• The most narrow price difference was in technology and entertainment products, with Amazon pegged as 4.29 percent more expensive.
• The total cart balance for all 50 identical items was 10.4 percent more expensive if purchased on Amazon versus Walmart.
• The biggest price differential was for a 50-pack of red Solo cups, which were 132 percent higher on Amazon.

At last check, Walmart shares were trading down 0.59 percent at $106.01. 

Amazon shares were down 0.64 percent at $1,441.61 at the time of publication. 

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