E-Cigarette Maker Juul Labs Is Now Worth $15 Billion

Juul is a booming e-cigarette company thanks to its popularity with teens and young adults. Juul is currently valued at $15 billion after a recent funding round.

The company's growth is meteoric. Juul's dollar share of e-cigarette sales soared to 53 percent from 16 percent at the end of 2017.

Revenues are nearing $1.5 billion. It's hard to say why Juul's e-cigarettes are so popular.

But flavors like mango and cucumber, and the fact that pods contain the same amount of nicotine as a pack of cigarettes, hint at why Juul is so appealing to users. The CDC says Juul pods contain some of the highest levels of nicotine content in the U.S. e-cigarette market.  

Juul's market dominance has led to intense scrutiny from the FDA. The FDA seized over 50,000 pages of documents on sales and marketing from Juul's headquarters in October.

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