Tesla Unveils 'Bulletproof' Cybertruck With 'Unbreakable Glass'

Tesla Inc TSLA presented its much-anticipated all-electric pickup “cybertruck” on Thursday.

“Trucks have been the same for a long time, like 100 years. We need something different, and we need sustainable energy now. So I present to you the cybertruck,” the company’s CEO Elon Musk said before the fashionable truck was presented on the stage.

“We were able to achieve much better capability in the same size as the most popular truck in the U.S., the F-150,” Musk said, displaying the truck’s specifics.

The Tesla truck will start at $39,900 without added incentives, much lower than the previously anticipated price of $50,000.

Musk displayed the strength of the new cybertruck by having its door beaten with a sledge hammer and the window glass struck with heavy metal balls. The truck can tow up to 14,000 lbs of weight.

Tesla CEO also touted the truck as outperforming Ford F-150 and Porsche 911 and shared videos of test drives conducted by Tesla.

The truck is already available for sale at the Tesla website. “You can order now if you would like,” Musk said.

The pickup truck will be competing in a market dominated by the auto giants Ford Motor Company F and General Motors Company GM, as we noted earlier.

Tesla’s website was temporarily down after the announcement due to “too many requests.”

Price Action

Tesla’s shares closed 0.74% higher at $354.83 in the run-up to the event on Wednesday. The shares traded further 0.64% up in the after-hours market.

Screengrab of Tesla Event