Apple To Let Developers Challenge App Store Guidelines, Push Bug Fixes After Uproar

Apple Inc. AAPL announced Monday that it's making changes to improve the experience of app makers during the review process at its App Store.

What Happened: The consumer electronics giant said it will give developers an option to challenge the company's App Store review guidelines. 

Until now, app makers could appeal against an Apple reviewer's decision on whether the particular app violated an App Store policy, but could not counter the policy itself.

Apple also noted that it will let developers push bug fixes without delay, even if their app has been found to be in violation of the App Store policies, "except for those related to legal issues."

Why It Matters: Multiple developers that make apps for the company's iPhone and iPad devices have spoken up over the last week about what they say are the company's unjust policies.

Basecamp Chief Technology Officer David Hansson said the company rejected a bug fix update for its email app "Hey" because the company wasn't offering an option to subscribe in the iOS app, while doing it on its website.

We keep trying to find logic, consistency in Apple's App Store decisions. What's different about Fastmail? Why not Gmail? Outlook? But it's looking at the question the wrong way. The answer is much more basic: power. Apple can do what they want, when they want, so they do.

— DHH (@dhh) June 17, 2020

The New York Times later reported that Apple continues to deny entry to Facebook Inc.'s FB gaming app on its platform, citing rule violations.

The Cupertino-based company is reportedly facing antitrust investigations in both the United States and the European Union.

AAPL Price Action: Apple shares were trading 1.71% higher at $365.02 premarket Tuesday. 

Photo courtesy of Apple.