Netflix Adds New Feature To Let Users Play Wheel Of Fortune With Content

Netflix Inc NFLX is testing a “Shuffle Play” feature on its video streaming platform, which will let users flick through their favored content, TechCrunch reported Tuesday.

What Happened

The shuffle feature is available in the form of a button and is showing up on the screens of some users who have been tweeting their reactions. 

Interesting new feature @netflix ... but what kind of insane person just says, “yolo, let’s spin the Netflix wheel of fortune” pic.twitter.com/6WDJrmd7pG

— Turner Levison (@TurnerLevison) August 18, 2020

Whoa whoa what is this cool “shuffle play” feature on Netflix?!? It’s amazing and helpful for my indecisive self

— Melissa Nathan (@mnathannn) August 18, 2020

The subscription video on demand company disclosed that the feature is being introduced to help viewers find content quickly as per their tastes, TechCrunch reported. 

Why It Matters

The shuffle play option is not the first such test Netflix has carried out — last year, the company had introduced a similar feature for shuffle playing episodes of a given series, TechCrunch noted.

Some users have reportedly also noticed another shuffle feature called “Play Something” in the TV app’s sidebar navigation. 

The latest shuffle test is being rolled out on a global basis and no decision has been made yet as to when or if it would be launched formally. 

Netflix reported its second-quarter earnings of $1.59 per share in July missing analyst consensus estimate of $1.81.

The SVOD company projects Q3 global streaming paid memberships at 195.45 million higher by 23.4% year-over-year.

Chantico Global analyst Gina Sanchez and Craig Johnson, chief market technician at Piper Sandler, pitched Walt Disney Company DIS and Roku, Inc ROKU as strong contenders to Netflix.

Price Action 

Netflix shares closed nearly 2% higher at $491.87 on Tuesday and added another 0.23% in the after-hours session.