Target's Deal Days Goes Head-To-Head With Amazon Prime Days

Amazon.com AMZN confirmed its dates for its annual Prime Days on Oct. 13-14. Target Corporation TGT announced its Deal Days, which launched in 2019, will also be held on Oct. 13-14.

Both events moved from July due to pandemic concerns.

Why It’s Important: Unlike Amazon’s event, no membership is required for Target’s Deal Days. The company also highlighted that shoppers can use the company’s same-day delivery and pickup options for most items.

Target's same-day fulfillment demand has quadrupled in the first half of 2020.

See Also: Amazon Confirms Prime Day Coming Oct. 13, To Focus On 'Small Businesses'

After these two retailers hold their events, shoppers will have Alibaba’s BABA Singles Day event to look forward to on Nov. 11. This annual event, which launched in China, is the largest online shopping day in the world.

What's Next: An uncertain 2020 shopping season has already seen some retailers announce closures on Thanksgiving Day and Black Friday, due to crowd concerns in a pandemic. Walmart WMT and Best Buy BBY are both expected to launch sales in October.

The new iPhone 12 from Apple Inc. AAPL is also expected to go on sale on Oct. 12.

Online sales and promotions before the holiday season will be incredibly important for retailers.