Garmin Launches Lily Smartwatches To Tap Women Wearables Market

Garmin Ltd (NASDAQ: GRMN) unveiled its smallest smartwatch, Lily, with health and wellness monitoring features aimed towards women.
The smartwatch is available in two models, Classic and Sport, priced at $249.99 and $199.99, respectively.
The chic smartwatches come with a 34mm watch case, T-bar lug style, delicately patterned lens, and multiple color options rendering it a fashionable alternative to conventional smartwatches.
"Lily is truly a first-of-its-kind smartwatch: feminine, sophisticated, and rooted in fashion with important health and fitness features," said Garmin VP Susan Lyman.
Recently, smartphone maker OnePlus said that it would launch its first smartwatch in early 2021.
Samsung Electronics Co Ltd SSNLF also continues to bet big on health tracking and wearable technologies.
Price Action: Garmin shares remain unchanged at $121.41 on the last check Wednesday.