Software Demo Platform Reprise Raises $17M Series A Funding From Bain Capital

  • Software demo platform Reprise raised $17 million in Series A funding led by private investment firm Bain Capital Ventures, including existing investors Glasswing Ventures and Accomplice VC.
  • Reprise launched in 2020. It hosts enterprise software companies' demo applications, including Pendo, Gainsight, and Medallia (NYSE: MDLA). It offers a no-code platform for sales and marketing teams for the creation of personalized product demos.
  • Reprise will use the added funding to expand its operations in the U.S. Northeast and Bay Area, including hiring remote-first roles throughout the U.S.
  • The round is preceded by a $3 million seed investment within less than a year.
  • Bain Capital Ventures partner Ajay Agarwal will be joining the Board of Reprise as a part of the fundraising.
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