Amazon.Com Inc (NASDAQ: AMZN) to launch cashierless stores in the U.K.in a bid to expand its automated checkout technology outside the U.S., Bloomberg reports.
- The initiative will mark the debut of its first brick-and-mortar store outside the U.S. It is a 2,500-square-foot Amazon Fresh-branded store in the Ealing area of London starting on Thursday.
- The store will use a range of cameras and other sensors to track the shopping behavior and charge a credit card upon exit, akin to the U.S. counterparts. Amazon is also offering to license the Just Walk Out technology to other companies.
- Amazon has opened 26 cashless convenience stores under the Amazon Go brand in the U.S. and two larger formats called Go Grocery.
- The company does not intend to change the branding of the U.S. stores.
- Amazon also runs a new line of U.S. grocery stores with conventional checkout lines called Amazon Fresh.
- The company introduced a new private label food brand in the U.K., called “by Amazon,” as a part of the debut.
- Price action: AMZN shares are lower by 0.43% at $2,991.99 in the premarket session on the last check Thursday.
- Image Courtesy: Wikimedia
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