Dada, WeChat Partner To Drive User Base

Chinese on-demand delivery and retail platform, Dada Nexus Ltd’s DADA on-demand delivery platform Dada Now has forged a cooperative partnership with WeChat Search to grow users in the WeChat ecosystem.
The search volume of Dada Now in the official brand portal rose over 100%, and the related-search volume in the WeChat ecosystem rose by 250%. The new user order volume on Dada’s WeChat Mini Program rose by 30%.
When users punch in keywords like “Dada” and “Dada Now” on WeChat Search, the platform will lead them to the official brand portal.
The portal’s “Express Send” and “Express Check” will directly accomplish the users’ requirements, entice customers through coupons.
When users punch in keywords like “Run Errands” and “Intra-City Delivery,” it will lead to personalized results based on user search habits.
Price action: DADA shares closed higher by 5.81% at $23.85 on Wednesday.