Amazon Rolls Out IP Accelerator For SMBs In Canada

Amazon.Com Inc AMZN has rolled out the Intellectual Property Accelerator (IP Accelerator) in Canada for convenient and cost-effective trademark procurement, brand protection, infringing goods tackling by small and medium-sized businesses (SMBs) in Amazon's stores and the broader marketplace.
IP Accelerator directly connected Canadian SMB owners with a curated network of local law firms charging lower, pre-negotiated rates on key services, offering SMBs access to expert legal and general IP advice.
The participating firms include Bereskin & Parr LLP, Brouillette Legal Inc., Chari Prenol Slaney & Turco, Clancy PC, JZC Intellectual Property Law, Kestenberg Siegal Lipkus LLP, Palmer IP, and Ridout & Maybee LLP.
IP Accelerator was rolled out in the U.S. in 2019 and has expanded to Europe, Japan, India, and Canada.
SMBs recompense their law firm for the work completed at lower, pre-negotiated rates.
Price action: AMZN shares traded lower by 0.01% at 3,340.52 in the premarket session on the last check Monday.