- Roku Inc ROKU has started intimating customers about losing access to Alphabet Inc’s GOOG GOOGL YouTube TV app, signifying the latest deadlock between the companies, Bloomberg reports.
- Roku has alleged Google’s biased and exploitative manipulation of its search results affecting data usage and cost, leading to the proposed changes.
- YouTube TV served as an online substitute for cable for a monthly $64.99. Roku’s contract with YouTube TV is set to expire in the coming days. However, the freely available YouTube app service remains intact.
- Roku has faced multiple disagreements with streaming services over the past year. AT&T Inc’s T HBO Max inked a deal with Roku in December after a long standoff. Comcast Corp’s CMCSA NBCUniversal agreed to stream Peacock on Roku after a month-long argument over advertising sale sharing.
- Price action: ROKU shares traded higher by 0.04% at $356.93 on the last check Monday.
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