Facebook Presents Miniplayer For Streaming Spotify From Facebook App

Today, Facebook Inc FB and Spotify Technology SA SPOT launched a new mini player for Facebook users to stream Spotify through the Facebook app on iOS or Android, TechCrunch reports.
The launch followed an extended partnership announcement last week.
Spotify users will be able to share their content on Facebook by tapping the existing “Share” menu and then tapping either Facebook or Facebook News Feed.
Spotify’s paid subscribers will be able to access the complete playback. The free users will be able to hear the full shared track instead of a clip. The users will continue to listen to ad-supported content on Shuffle mode subsequently, akin to Spotify’s app.
Spotify’s paid subscribers will be able to enjoy advertisement-barred full playback without exiting the Facebook app, Reuters reports.
Spotify will be able to tap Facebook’s reach following a correction in the pandemic induced demand.
Facebook will be able to drive its users to spend time under the arrangement.
The feature will be launched in 27 markets, including the U.S. and Canada, with additional markets in the following month.
Last week, Apple Inc AAPL announced the upcoming launch of podcast subscriptions, including paid services for new content, ad-free listening.
Price action: SPOT shares traded higher by 4.34% at $296.42 on the last check Monday.