The Next YouTube or Zoom? New LiveX Platform Could be the Future of Digital Experience

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

In a world where action and interaction with digital audio, visual and experiential content has become commonplace, arguably no product or company has yet to create a truly immersive and all-encompassing digital platform of the future — perhaps until now. NexTech AR Solutions, a full-service augmented-reality (AR) solutions provider, recently unveiled its next-generation AR platform called LiveX. 

Combining cutting-edge augmented-reality technology with digital events, a burgeoning creator market, walled garden advertising space and a turnkey, free-to-use approach, LiveX could be a major step toward an integrated digital future. Benzinga recently sat down with NexTech Founder and CEO Evan Gappelburg to discuss the company and its LiveX platform at its Global Small Cap Conference.

NexTech described the ambitious and innovative undertaking with an official statement:

 “LiveX sits at the intersection of the massive creators’ market and the enterprise market where simultaneously on the LiveX platform you can have a 3-day corporate summit with speaker tracks, breakout rooms, chat and AR holograms, all with real-time analytics while a YouTube star is playing guitar and singing for his or her millions of followers (earning money from ads), while Nextech is putting on a Capital Markets Day, while a restaurant in Canada is hosting a top chef cooking show, while a nonfungible token (NFT) auction is happening, all while product is being demoed and sold from thousands of Shopify site owners. Being able to do all this and more on one integrated digital-experience platform is the power of LiveX!”

Alive and Running

The LiveX platform is already active for select cases and has been providing powerful value to a wide variety of industries, ranging from retail and education to entertainment and media. All this is slated to be coming in the not-so-distant future for everyone, with Gappelburg saying, “It’s going to be self-serve this summer — anybody can go onto the platform just like you go on to YouTube and create your channel. That’s going to all be live this summer.” 

LiveX may be uniquely positioned to capitalize on the continuing megatrend of digital transformation in combination with a growing renaissance in content creators and consumer preferences for more digital content and experiences. People might soon be experiencing LiveX in a similar way, and it will be as normal as watching a YouTube video or joining a Zoom call.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.