VEON Rolls Out Mobile Linked Digital Payment Card in Kazakhstan

VEON Ltd’s VEON Kazakhstan, Beeline operating company, launched the country’s first digital payment card integrated with its mobile financial services offering.
The Beeline Kazakhstan digital payment card is a mobile financial service application linked to a customer’s phone number, an electronic wallet, and a premium digital Visa Platinum card. The card is marketed under the ‘Simply’ brand. The card is also integrated with digital wallets Apple Inc’s AAPL Apple Pay, Samsung Electronics Co Ltd SSNLF Samsung Pay, and Garmin Ltd GRMN Garmin Pay.
Beeline Kazakhstan forayed a new field, marking a new era of mobile financial services in Kazakhstan where 40% of the country’s population is unbanked to drive its financial inclusion, Beeline Kazakhstan CEO Evgeny Nastradin said.
The announcement follows from VEON’s pioneering mobile financial services applications in other operating markets, including JazzCash in Pakistan, which has crossed 14 million users.
Price action: VEON shares traded higher by 1.12% at $1.81 in the premarket session on the last check Monday.