- Kraft Heinz Co KHC has announced a partnership with Walmart Inc WMT and Eko, an interactive technology company, to launch 11 new Kraft Heinz episodes focused on healthy, convenient meal solutions for any season.
- The episodes will be featured across Walmart Cookshop, a shoppable video hub for cooking enthusiasts.
- The campaign will include various products and brands from Oscar Mayer to Kool-Aid to Philadelphia Cream Cheese and Kraft cheese and Heinz condiments.
- "Partnering with Walmart Cookshop and eko offers us a unique ability to offer customers delicious meal solutions from the brands they trust and love," said Elizabeth Bennett, Global Head of eCommerce, Kraft Heinz.
- Price action: KHC shares are trading lower by 0.73% at $40.58 in the after-hours session on the last check Tuesday.
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