Instagram Points To 'Really Serious Competition' From TikTok, YouTube As It Scales Up Testing New Features

Facebook Inc FB-owned Instagram is testing big changes to the photo-sharing app that include full-screen, recommended videos in their feeds, among others, Adam Mosseri, head of Instagram said in a Twitter post on Wednesday.

What Happened: In a quick two-minute video, Mosseri pointed out that Instagram is no more than just a square photo-sharing app but also has videos, messages and e-commerce features.

Changes are coming to video on Instagram 📺

At Instagram we're always trying to build new features that help you get the most out of your experience. Right now we're focused on four key areas: Creators, Video, Shopping and Messaging. pic.twitter.com/ezFp4hfDpf

— Adam Mosseri 😷 (@mosseri) June 30, 2021

Mosseri said Instagram is experimenting with how it could integrate “a full screen, immersive, entertaining, mobile-first video” feature, adding it is experimenting with a number of things in this space over the coming months.

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Mosseri seemed to suggest that the big changes at Instagram could be in response to the growing popularity and competition from Chinese-owned TikTok, an upstart in the social app market, and Alphabet Inc-owned GOOGL GOOG Google.

“Let’s be honest, there is some really serious competition right now,” Mosseri said. “TikTok is huge, YouTube is even bigger, and there is lots of other upstarts as well.”

Price Action: Facebook shares closed 1.19% lower to $347.71 on Wednesday.

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