The Trade Desk Introduces Venture Capital Arm TD7; Solimar Trading Platform For Marketers

July 7, 2021 11:00 AM | 1 min read |

The Trade Desk Inc TTD launched an internal venture capital arm, TD7, to invest in open internet-focused technology innovators.
It emphasized an initial investment in Chalice, a company pioneering new approaches to algorithmic ad buying.
Additionally, the company also introduced its new trading platform, Solimar, to help marketers optimize their digital advertising campaigns across the open internet.
Solimar enables marketers to release the power of their valuable first-party data, drive greater precision in their digital marketing campaigns while advancing consumer-conscious privacy.
Price action: TTD shares traded higher by 2.35% at $78.36 on the last check Wednesday.

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