IPG Launches Data-Led Creative/CRM Agency, Performance Art

The Interpublic Group of Companies Inc IPG launched a new global agency, Performance Art, that combines deep data, technology, and CRM expertise with creative talent.
CEO Andrea Cook, Chief Creative Officer Ian Mackenzie, and COO Elizabeth Sellors, the leadership team that helped build FCB/SIX, will take the helm at Performance Art in equivalent roles.
The agency will partner closely with a range of IPG companies and build on the company's foundational data and technology layers at Acxiom and Kinesso to provide clients with data-driven marketing solutions.
Performance Art will build on a founding roster of existing talent and clients, including BMW, CIBC, and Black & Abroad.
Separately, FCB/SIX will continue to operate as an integrated global unit within the FCB network, reporting to Tina Allan, FCB's newly-appointed Global Partner, Data Science, and Connections.
Price action: IPG shares traded lower by 0.31% at $32.29 on the last check Wednesday.