'Black Widow' Grosses Nearly 40% Of Its Total Debut Weekend Revenue From Disney+ At $60M

Marvel movie "Black Widow" collected $60 million on its debut weekend on the Walt Disney Co's DIS subscription video-on-demand service Disney+.

What Happened: Black Widow made a debut of sorts as it became the first Marvel movie to be made available online via Disney+ on the same day that it hit the theatres on Friday.

Global Black Widow box office sales were $158 million, which comprises both domestic and international ticket sales.

CNBC, citing Comscore, noted that the total domestic box office collection has crossed $100 million for the first time since March 2020.

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Why It Matters: The strategy is a hit for Disney+ as about 40% of the total Black Widow revenue for the weekend came from the streaming giant that is making efforts to compete with rivals such as Netflix Inc NFLX, Amazon.com Inc AMZN’s Prime, Apple Inc AAPL and others.

“Imagine being a theater owner and realizing studios need you less and less everyday. Leverage is shifting rapidly in the streaming era toward the studios,” LightShed analyst Rich Greenfieldwrote on Twitter.

“The 50/50 split that has gone to 60/40 for Disney blockbusters should probably go to 70/30 if not more industry-wide.”

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Price Action: Walt Disney shares closed 2.45% higher at $177.04 on Friday.

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Photo: Courtesy of Disney