Apple Launches MagSafe Battery Pack For iPhone 12 At Premium Versus Third Party Products: TechCrunch

Apple Inc's AAPL MagSafe Battery Pack went up for pre-order online today for $99, with an estimated arrival of Jul 19, TechCrunch reports.
The new pack comes in white (with a subtly gray Apple logo on the back) and provides up to 15W wireless charging.
The pack itself charges via the Lightning port. Users can plug it in with the phone attached for a quicker charge to both the pack and battery at once.
The product commands a premium versus Anker and Mophie's products, ranging between $45-$50 range for a 5,000 mAh battery.
Price action: AAPL shares traded higher by 0.79% at $145.63 on the last check Tuesday.