Comcast Notes Double Digit Ad Rate Surge For Fall TV Season: Reuters

Comcast Corp's CMCSA advertising rates and the ad inventory volume sold for the fall television season surged by double-digit percentages year-on-year, Reuters reports.
The NBCUniversal parent sought sponsors for inventory, including the upcoming 2022 Winter Olympics and Super Bowl LVI in February.
It marked the first upfront sales period in which Comcast sold local, national and global advertising inventory together for traditional TV and digital programming.
Comcast reportedly sold $1 billion ad inventory on its digital channels and $500 million in ad inventory on the Peacock streaming service.
Around 85% of the Super Bowl LVI ad inventory scheduled for Feb. 13 is sold or in discussions, and the ad rates for Sunday Night Football scaled record highs.
The ad rate surge was attributable to limited supply and higher pandemic-recovery-driven demand from more marketers and ad spending ramp up.
The Walt Disney Co DIS and AT&T Inc T -owned WarnerMedia also noted similar trends.
Price action: CMCSA shares traded higher by 0.34% at $57.97 on the last check Thursday.