iHeartMedia, Sports Illustrated, Sports Illustrated Studios Forge Multi-Year Podcast Deal

  • iHeartMedia Inc IHRT inked a multi-year exclusive agreement to co-produce eight original podcasts with Sports Illustrated and newly formed joint venture Sports Illustrated Studios.
  • The iHeartPodcast Network will distribute the eight original titles and Sports Illustrated's existing podcasts across iHeartRadio.
  • Additionally, mutual marketing and promotion commitments will apply to all joint projects.
  • Two of the eight original podcasts are likely to launch by Q1 2022.
  • The Sports Illustrated label will include editorial-focused content and analysis from the storied media franchise, while the Sports Illustrated Studios label will provide scripted and limited series content.
  • "Sports Illustrated Weekly" is a weekly podcast set to debut later this year with a 45-minute episode each.
  • Price action: IHRT shares traded lower by 0.12% at $25.45 on the last check Monday.
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