iHeartMedia, Sports Illustrated, Sports Illustrated Studios Forge Multi-Year Podcast Deal

iHeartMedia Inc IHRT inked a multi-year exclusive agreement to co-produce eight original podcasts with Sports Illustrated and newly formed joint venture Sports Illustrated Studios.
The iHeartPodcast Network will distribute the eight original titles and Sports Illustrated's existing podcasts across iHeartRadio.
Additionally, mutual marketing and promotion commitments will apply to all joint projects.
Two of the eight original podcasts are likely to launch by Q1 2022.
The Sports Illustrated label will include editorial-focused content and analysis from the storied media franchise, while the Sports Illustrated Studios label will provide scripted and limited series content.
"Sports Illustrated Weekly" is a weekly podcast set to debut later this year with a 45-minute episode each.
Price action: IHRT shares traded lower by 0.12% at $25.45 on the last check Monday.