- MissFresh Limited MF announced a partnership to provide the full range of Mengniu Dairy's 70 dairy products to bring more choices to the MissFresh app and WeChat Mini Program users.
- MissFresh will supply Mengniu's full range of products, including milk, yogurt, ice cream, and other beverages.
- Mengniu and MissFresh will also deepen their cooperation in the digital supply chain and jointly upgrade the management process for the dairy product category by launching a new "consumer-to-manufacturer" (C2M) customized yogurt product next year.
- MissFresh expects the partnership to help expand its presence into China's neighborhood retail sector.
- Price action: MF shares are trading lower by 15.8% at $5.63 on the last check Tuesday.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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