- Apple Inc's AAPL Apple News has collaborated with Comcast Corp's CMCSA NBCUniversal, the U.S. broadcast rights holder for the Olympics, TechCrunch reports.
- The companies will develop exclusive daily recaps and audio briefings, event schedules, and medal counts to help fans keep tabs on the games.
- The News app's pre-set calendar event of every Olympic event by sport is a crucial element of the partnership. It will include prime-time coverage too.
- Apple can also promote its podcasts and drive traffic to its podcast platform via the partnership.
- Price action: AAPL shares traded lower by 1.97% at $146.08, and CMCSA shares traded lower by 0.61% at $58.34 on the last check Tuesday.
- Photo by Jan Kuss from Pixabay
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