Apple News, NBCUniversal Collaborate Over Olympics Content: TechCrunch

July 27, 2021 1:10 PM | 1 min read |

Apple Inc's AAPL Apple News has collaborated with Comcast Corp's CMCSA NBCUniversal, the U.S. broadcast rights holder for the Olympics, TechCrunch reports.
The companies will develop exclusive daily recaps and audio briefings, event schedules, and medal counts to help fans keep tabs on the games.
The News app's pre-set calendar event of every Olympic event by sport is a crucial element of the partnership. It will include prime-time coverage too.
Apple can also promote its podcasts and drive traffic to its podcast platform via the partnership.
Price action: AAPL shares traded lower by 1.97% at $146.08, and CMCSA shares traded lower by 0.61% at $58.34 on the last check Tuesday.
Photo by Jan Kuss from Pixabay