iHeartMedia, NBA Forge Multi-Year Podcast Partnership

iHeartMedia Inc IHRT and the National Basketball Association (NBA) forged a multi-year podcast partnership.
It will feature the launch of over 20 new iHeartRadio-NBA co-produced podcasts.
The new slate of NBA podcasts will be distributed widely by the iHeartPodcast Network, with the first show set to debut this Fall.
The partnership provides the NBA and its teams access to iHeartMedia's massive reach across multiple audio platforms, including podcasts, streaming and broadcast radio, and the opportunity to develop a new slate of groundbreaking shows each year.
The NBA athletes' stories are the stuff of legend and deserve mass-reach audiences and top-tier brand partners. iHeart alone can deliver that, iHeartMedia Sports President Kevin LeGrett stated.
Price action: IHRT shares traded higher by 1.23% at $25.59 on the last check Wednesday.