The Vitamin Shoppe Expands To South Korea With Launch Of E-commerce Site And Online Marketplaces

Franchise Group Inc's FRG subsidiary, The Vitamin Shoppe, has expanded into South Korea with the launch of www.vitaminshoppe.kr, a directly-owned and operated e-commerce business.
South Korean consumers can access The Vitamin Shoppe's health and wellness products delivered directly from the U.S., with door-to-door shipping in three days on average to anywhere in South Korea.
In addition, The Vitamin Shoppe has also launched branded digital storefronts on 20 online marketplaces in South Korea.
"South Korea is one of the largest e-commerce markets in the world serving a digitally-savvy population, which aligns perfectly with our online launch strategy," said Sharon Leite, CEO of The Vitamin Shoppe.
Nearly 300 health and wellness products are available in South Korea from this portfolio of brands.
The offerings encompass vitamins, minerals, specialty supplements, proteins and sports nutrition, herbs and natural remedies, probiotics, and healthy weight management products.
Price action: FRG shares are trading lower by 0.68% at $33.73 on the last check Monday.