Amazon's Whole Foods Market Sets $9.95 Service Fees On Delivery: Bloomberg

Amazon.com Inc AMZN has tacked the delivery fee for Prime members who shop at Whole Foods Market in several U.S. cities, insinuating towards challenges in grocery delivery economics, Bloomberg reports.
The company informed the shoppers regarding a $9.95 service fee for deliveries beginning Aug. 30 in the Boston and Chicago areas, Manchester, New Hampshire, Portland, Maine, and Providence, Rhode Island.
This service fee helps to cover operating costs to retain competitive everyday prices in-store and online at Whole Foods Market, Amazon justified. However, the grocery pickup remains free.
Amazon is already battling reduced price targets following worse-than-expected Q2 results and outlook.
Price action: AMZN shares traded higher by 0.04% at $3,328.84 on the last check Monday.
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