PLBY Group Partners With Jay Jay Capital For India Expansion

Lifestyle company and owner of Playboy PLBY Group Inc PLBY is partnering with Jay Jay Capital and Investments, an India-based investment fund and brand operator, to expand its global consumer products and lifestyle business in India. The financial terms of the partnership remain undisclosed.
The partnership will bring Playboy hospitality experiences to major metropolitan areas in India. Its first flagship venue will be a Playboy beer garden environment scheduled to open in Gurgaon by this December and Bangalore in February 2022.
"The new Playboy venues in India will stand out as premium, aspirational experiences that serve as a forum for style, culture, and convening for today's young Indian consumers," said CEO Ben Kohn.
The offering will include Playboy lounges and Playboy beer gardens and cafés.
Price Action: PLBY shares are trading lower by 2.96% at $23.27 on the last check Monday.