Apple Inc. AAPL is planning to resume in-person “Today At Apple” classes at its retail stores in the U.S. and Europe on August 30, Bloomberg reported Monday.
What Happened: Apple informed its retail staff about the plan and also opened its reservation portal for the in-store classes on Monday, enabling consumers to sign up for the classes in advance, as per the report.
The program will resume in the majority of the Cupertino-based tech giant’s U.S. locations but could be delayed in some areas due to a surge in COVID-19 cases.
See Also: Apple Ordered To Pay $300M In Royalties Over Wireless Technology Patent
Why It Matters: The move is part of Apple’s efforts to resume normal operations following the disruptions caused due to the pandemic. The in-store classes were last held in March 2020, prior to the pandemic-induced lockdowns.
In July, Apple reinforced face-mask wearing requirements at most of its U.S. retail stores for both shoppers and employees in response to rising COVID-19 cases. The company has also delayed the return-to-office plan for its corporate employees till October.
Price Action: Apple shares closed almost 1.4% higher in Monday’s trading at $151.12.
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