- Facebook Inc FB heats TikTok rivalry by announcing the trial of Facebook Reels in the U.S.
- The planned move will allow the users to create and share short-form video content directly within the News Feed or Facebook Groups.
- Facebook previously launched trials in India, Mexico, and Canada, the TechCrunch reports.
- Facebook will also test a new feature to offer the U.S. Instagram creators their Instagram Reels shown as recommended content on Facebook.
- Facebook's Remix inspired from TikTok's side-by-side videos called Duets will be added over time.
- Facebook plans to spend $1 billion on social media creators by the end of 2022. The world recently saw the entry of another unusual player in the short-form video competition.
- Price Action: FB shares traded lower by 0.29% at $354.41 on the last check Thursday.
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