MRS Integrates Verisk's Voice Analytics Into Telephone Medical Interviews

Management Research Services (MRS), a technology and data provider for the life insurance industry, integrates Verisk Analytics, Inc's VRSK proprietary voice analytics into its telephone medical interviews to help flag potential tobacco users early and streamline the underwriting workflow.
MRS will implement Verisk's Tobacco Usage Propensity Model, which uses artificial intelligence and machine learning to analyze audio interviews. The audio analysis can flag probable tobacco users.
MRS will apply the rules it has developed, based on Verisk's model output, to identify a small percentage of applicants who may require lab testing to verify their tobacco usage status while enabling the majority of applicants to bypass lab testing.
Price Action: VRSK shares are trading higher by 1.97% at $194.515 on the last check Thursday.

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