How Is Apple Pitting Siri Against Google Assistant, Alexa?

Apple Inc AAPL initiated a research study to collect speech data from study participants, the TechCrunch reports
Apple recently launched a new iOS app called "Siri Speech Study" on the App Store, enabling consenting participants to share their voice requests and other feedback with Apple.
Here, participants provide explicit feedback on a per request basis. No user information is collected or used in the app, except the data directly provided by participants.
However, the app will not appear in the App Store search results by keyword or under the list of Apple's published apps.
The Siri Speech Study app offers minimal information about the study's specific goals. It provides a link to a license agreement and a screen where participants enter their I.D. number to get started.
Apple's previous attempts to learn from Siri's mistakes by sending consumers' voice recordings to contractors led to a whistleblower alert.
Apple also roped in Alphabet Inc GOOG GOOGL Google's A.I. scientist Samy Bengio to make Siri a stronger rival to Google Assistant and Amazon.com Inc's AMZN Alexa.
Earlier this year, The European Commission red-flagged Alexa, Siri, and Google Assistant over potential anti-competitive practices.
Price Action: AAPL shares closed higher by 1.02% at $148.19 on Friday.
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