YouTube Tops The List As Content War Heats Up - Read Why? - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)

Alphabet Inc’s GOOG GOOGL Google disclosed paying out over $30 billion to creators in the past three years from ads, merchandising, and other service features, Bloomberg reports.
YouTube reached 2 million creators as the new YouTube channels joining the monetization program YouTube Partner Program doubled year on year in 2020.
YouTube’s Q2 revenue, up 83% Y/Y, has nearly reached the $7.34 billion reported by Netflix Inc NFLX.
YouTube does not plan to alter the 45% commission from its video ad sales.
Going big on content, Facebook Inc FB had also announced a $1 billion spend on content creators by 2022 to take on TikTok and the seasoned players like YouTube, Snap Inc SNAP, Twitter Inc TWTR, Microsoft Corp MSFT.
TikTok parent ByteDance Ltd FY20 revenue jumped 111% Y/Y to $34.3 billion, supported by 1.9 billion monthly active users.
Price Action: GOOG shares traded higher by 2.10% at $2,826.61 on the last check Monday.