Walmart Connect Launches New Demand-Side Platform

Walmart Inc’s WMT media business, Walmart Connect, has launched its new demand-side platform, Walmart DSP.
Walmart has partnered with the software company The Trade Desk Inc TTD to build Walmart DSP.
When it launches, marketers and advertisers will access numerous platform capabilities to reach specific audiences with increased precision by leveraging Walmart’s past purchase and predictive audience segments and brand-level shopping behavior data.
The platform will provide access to The Trade Desk’s inventory across multiple channels and help measure online and in-store transactions and link these to specific media tactics for future strategies.
Walmart DSP will be available for select suppliers by the end of October.
Price Action: WMT shares are trading lower by 0.15% at $148.71, while TTD was down 0.45% at $80.26 on the last check Wednesday.

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