Genius Sports Enters Multi-Year Agreement With Caesars Entertainment

Genius Sports Limited GENI has signed a multi-year agreement with Caesars Entertainment Inc CZR. The financial terms of the deal were not disclosed.
Caesars Entertainment's portfolio of casinos, sportsbooks, and wagering entities will have access to Genius Sports' official sports data content offering, including customer acquisition tools and fan engagement solutions.
Caesars will leverage Genius' official live data feeds for NFL, NASCAR, and English Premier League content.
Genius Sports will be a programmatic advertising partner to Caesars Entertainment and supply its marketing technology for Caesars' digital sportsbook and casino products.
Price Action: CZR shares closed higher by 0.06% at $103.56 on Friday, while GENI is trading higher by 3.45% at $21.90 in premarket on Tuesday.