Hulu's Price Hike Indicates Sustained Streaming Demand

September 7, 2021 3:45 PM | 1 min read |

The Walt Disney Co DIS is raising the prices for Hulu streaming service by a monthly $1, Disney Plus Informer reports.
The ad-supported tier will cost a monthly $6.99. The ad-free tier will cost $12.99 a month from October 8.
In March, Disney+ raised the subscription price by $1 for a total of $7.99 a month. In July, ESPN+ increased its price from $5.99 to $6.99 a month.
The price for live TV plans and Disney streaming bundle, including Disney+, Hulu with ads, and ESPN+ will remain unchanged at a monthly cost of $13.99.
Hulu last reported 42.8 million subscribers, with 39.1 million subscribed to its SVOD subscription and 3.7 million subscripted to its live TV and SVOD plan.
Price Action: DIS shares traded higher by 1.82% at $184.26 on the last check Tuesday.

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