Microsoft's Latest Move To Compete Against Google, Apple

Microsoft Corp MSFT has launched a personalized news feed and collection of informational content called 'Microsoft Start,' which provides news from premium publishers.
It offers breaking headlines and content based on user interest cutting on time lost in navigating notifications, validating sources, and switching devices.
Microsoft Start is available on Microsoft Edge and Alphabet Inc's GOOG GOOGL Google Chrome as a standalone website, as a mobile app on Android and Apple Inc AAPL iOS, as widgets in the Windows 11 software and through the Windows 10 taskbar.
Microsoft has timed the launch to compete with the news feeds from Apple, Google, or third-party apps like Flipboard, Reuters reports.
Microsoft Start will build on the company's online services, including MSN and Microsoft News.
Price Action: MSFT shares closed higher by 0.10% at $300.31 on Wednesday.