AT&T's HBO Max Intensifies Streaming Rivalry With 50% Fee Cut

by Anusuya Lahiri, Benzinga Editor

September 17, 2021 10:45 AM | 1 min read |

AT&T Inc's T HBO Max streaming service has slashed its subscription fees by 50% in a limited period offer.
AT&T offers a subscription for up to six months through Sept. 26 at $7.49 per month for users who accessed HBO via Prime video channels and new and returning HBO Max subscribers.
HBO Max service usually comes at $14.99 per month.
AT&T aimed to win back millions of lost subscribers after dropping out of Amazon.com Inc's AMZN Prime video channels, Reuters reports.
The Prime video membership costs $8.99 per month, plus taxes.
AT&T in July raised its global HBO Max subscriber forecast to 70 million - 73 million by 2021 end.
Price Action: T shares traded higher by 0.20% at $27.65 on the last check Friday.

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