Oracle Launches Fusion Marketing For Automatic Lead Generation

Oracle Corp ORCL launched Oracle Fusion Marketing to help marketers execute campaigns that generate sales opportunities and accelerate deal cycles.
Fusion Marketing uses artificial intelligence (AI) to automatically score leads at the account level, predict when consumers are ready to talk to a salesperson, and generate a qualified sales opportunity in any CRM system.
Price Action: ORCL shares traded lower by 1.03% at $85.5 in the premarket session on the last check Monday.