Albertsons Companies To Launch Shoppable Video Experiences With Firework

by Shivani Kumaresan, Benzinga Staff Writer
September 22, 2021 4:14 PM | 29 seconds read |
  • Albertsons Companies Inc ACI has partnered with Firework to launch Shoppable video experiences and livestream.
  • Firework enables its customers to create, host, and curate short-form and livestream videos on any site on the open web.
  • The end-to-end implementation consists of three distinct phases. 
  • In the first phase, Albertsons will use Firework to deploy short video content and cooking experiences on the various banner websites.
  • The partnership will expand offerings and experiences in 2022.
  • Price Action: ACI shares closed Wednesday's trading session at $30.26.
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