Apple Could Be Targeting Facebook, Google Advertising Revenue Stream Via Latest Move

Apple Inc's AAPL recent privacy changes for iPhones insinuate their foray into the Facebook Inc FB and Alphabet Inc GOOG GOOGL Google ruled internet advertising market, Reuters reports as per RBC Capital.
Most iPhones users can decide user tracking activity by apps that help companies like Facebook deliver tailored ads to users.
Facebook alleged that Apple's App Tracking Transparency has made it more expensive and difficult for brands to advertise on its platforms.
"(Apple) can use data privacy as cover while it invests in a search algorithm behind the scenes," Erickson said, referring to potential advertising revenue from a Google-like search engine.
Evercore ISI analysts had also pointed to Apple's possible advertising ambitions in August.
Price Action: AAPL shares traded higher by 0.17% at $141.74 on the last check Friday.